Vtrenz Changes Name to Silverpop Engage B2B

Silverpop's purchase of Vtrenz marketing automation solution last year made many wonder how the two brands would stand alone (or compete). Well we need not wonder any more as the folks a Silverpop have done away with the Vtrenz brand in favor of Silverpop Engage B2B.

JupiterResearch recently identified Silverpop's Engage B2B solution as offering both the highest overall business value and highest market suitability among vendors in the marketing automation space.